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February 4, 2012

Marketing and Newsstand

Barcode Guide

A diagram showing Canadian magazines publishers how to correctly place a UPC code. ¶ http://www.magazinescanada.ca/consumer_marketing.php

BrandWeek Magazine

A U.S.-based online magazine for the marketing industry. ¶ http://www.brandweek.com

Canadian Marketing Association

An association of corporations, publishers and institutions across all marketing disciplines, channels and technologies. ¶ http://www.the-cma.org/

Covers That Work

Examples and reviews of Canadian magazine covers that sold well on the newsstand. Presented by Coast to Coast Newsstand Services. ¶ http://www.ctcmagazines.com/news.htm

DialAmerica Marketing

A large U.S.-based telemarketing company. ¶ http://www.dialamerica.com

Direct Magazine

A U.S.-based magazine for the direct marketing industry. ¶ http://www.directmag.com/

Genuine Canadian Magazine

A Magazines Canada branding progam that has members use a recognizable cover icon to highlight Canadian titles on the newsstand. ¶ http://www.magazinescanada.ca/consumer_marketing.php

Indas Limited

A marketing consultant, fulfillment agency and telemarketing centre for the Canadian magazine industry. ¶ http://www.indas.ca/

Library Partnership Program

A partnership between Magazines Canada and Ontario libraries to promote bulk subscription ordering of member magazines. ¶ http://www.magazinescanada.ca/consumer_marketing.php

Magazine Merchandising

A U.S.-based community and news site for publishers, distributors, newsstand agents and print service providers. ¶ http://www.magazinemerchandising.com/

Magazines Canada Newsstand Marketing Project

An inititative to use backer cards, regional sales reps and other marketing tools to promote smaller member titles on the newsstand. ¶ http://www.magazinescanada.ca/consumer_marketing.php

Marketing Mag

A Canadian magazine for the marketing industry. ¶ http://www.marketingmag.ca/

Media Digest of the Canadian Media Directors' Council

A publication that lists detailed information, demographics and statistics on the Canadian media marketplace. ¶ http://marketing.about.com/od/marketingbasics/a/smmktgbasics.htm

MySpace.com

Create a page for your magazine on MySpace.com. ¶ http://www.myspace.com/

Newsstand Best Practices

A list of tips and best practices for newer Canadian magazines to achieve success on the newsstand. Produced by Magazines Canada. ¶ http://www.magazinescanada.ca/consumer_marketing.php

Newsstand Glossary

A glossary of newsstand and basic cirulation terms from Magazines Canada. ¶ http://www.magazinescanada.ca/consumer_marketing.php

Packaging Tips

Cover design and packaging tips from Coast to Coast Newsstand Services. ¶ http://www.ctcmagazines.com/

Print Measurement Bureau

A Canadian organization that produces a syndicated study of single-source data on print readership, non-print media exposure, product usage and lifestyles. ¶ http://www.pmb.ca/

Quick Tips to Improve Your Cover

Magazines Canada offers some guidelines to designing an effective and successful cover. ¶ http://www.magazinescanada.ca/consumer_marketing.php

Redesign Advice

Canadian experts share their advice for redesigning your magazine. Available with subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

Rules for Newsstand Success

A list of general tips from Coast to Coast Newsstand Services. ¶ http://www.ctcmagazines.com/publishers.htm

Sales and Marketing Executives of Vancouver

An association of professional sales & marketing executives in the Vancouver area; affiliated with Sales & Marketing Executives International, Inc. ¶ http://www.smei.org/displaycommon.cfm

SpecialData

A U.S.-based telemarketing, list brokerage, direct mail and subscription service agency. ¶ http://www.specialdata.com/

Strategis Market Research Directory

A directory of market research, presented by Industry Canada. ¶ http://strategis.ic.gc.ca/sc_x/engdoc/researching_markets.html

Strategy Magazine

A Canadian magazine for the marketing industry. ¶ http://www.strategymag.com/

Tips for Covers and Logos

Advice from Masthead Magazine on how to refresh your brand. Available with subscription to mastheadonline.com. ¶ http://www.mastheadonline.com/library/

Wikipedia: Canadian magazines

Create a page for your magazine on Wikipedia. ¶ http://en.wikipedia.org/wiki/List_of_magazines